Archive for category Projects
Show House Challenges
When one participates in a showhouse, like I’m doing with Kips Bay this year, it’s always a challenge – trying to approach suppliers and manufacturers to provide items for free in exchange for exposure. Trying to balance the demands that these manufacturers have with what one’s concept is for the space and how much one is willling to compromise and how your vision and the manufacturer’s needs can be met. I am lucky in that it’s a) Kips Bay, and quite prestigious and b) that I’m a decently well-recognized designer and that a partnership will bring some exposure. I’m really finding it hard to compromise on my vision for the space when a supplier is willing to give me A but expects me to also incorporate B – where I’m not interested in B. So it’s a negotiation process on a time deadline, but it’s plugging along.
Here’s a photo from the bedroom we did last year for the Metropolitan Home Showtime House where we wrapped the room in Hunter Douglas blinds and projected a moving garden onto the bare wall to create an effect of being in a cocoon. I thought it was beautiful.
Ask Vicente: Restaurant Design
Posted by Vicente in Ask Vicente, Projects on March 8, 2010
Name: Charles Prior
City: Sydney
State: NSW
Country: Australia
Comment:
Dear Vicente, I have to congratulate you on your Blog its an amazing resource for both members of the public and us designers. I have a quick question for you; In an ideal world we are given plenty of time to allow creativity to develop and in the past I have been lucky enough to have projects with planning stages in the years and monthes. However, I have recently signed a contract to complete a small restaurant/cafe with a total completion time of 5 weeks. Meaning the design and documentation needs to be completed in days. Any tips on how to kickstart the creativity process? How would you approach the design side of such a short concept development period? I should point out that it does have a realistic budget and that although the food is likely to be a mix of Mediterranean and North African the client is insistent that the interior is fairly generic and is only accented with the flavours of the food.
Thanks for your thoughts,
Charles
Well, first of all, how to proceed – I say fast! You have a short window. How would you get inspired? I would look at books of Morocco, North Africa and start to look at environments. My immediate sense is to give them color, because with a paint job you can certainly create great drama. Use one color repeatedly to neutralize the space and fill it in with substance. Think of Moroccan plates on the wall and do a lot of repetition of the same thought – be it plates or color or whatever elements you come up with. Good luck – send us photos of the final design.
SFERRA
This past week I had a meeting with Paul Hooker, the president of SFERRA Linens, which is in my mind one of the most respected linen companies out there because of their quality and inventiveness in the linen industry.
While there’s nothing confirmed yet, we have started discussions about working together. The idea would be for us to design some patterns that SFERRA can include in their new designs. Paul really loved the idea of incorporating all the different influences from my travels, incorporating things like carvings and fabrics that I have gathered from around the world in a muted way for a linen design.
I certainly think that as a creative expression, this will be a great way to branch out from what we’ve done so far. Will let you know what transpires!
Kips Bay Show House – 2010
In 1991 I participated in the Kips Bay show House and I haven’t done Kips Bay since. Ladies and Gentlemen…this is the year that I re-enter the arena! I will be in the next showhouse (running April and May 2010), this Spring.
I’ve been allocated the dining room and I am going back and forth in my mind about whether to make an artistic creative statement or a room that is something the viewers will relate to.
What made the Paris exposition of the 1920′s so memorable was that all the creative people involved were breaking creative ground. Most show houses are done as ways of trying to promote a designer’s work and I am in a quandry about whether to go out there and do something non-commercial that is more of an artistic expression as opposed to an interior design one. From editors I’ve gotten the advice that I should do something that people relate to as the people walking through a show house is there wanting ideas.
The presumption is that when they see something out of the interior design realm they’re not interested. What is your theory about this? What do you recommend I do with this dining room?
What Is An Original Idea?
Posted by Vicente in Interior Design Business, Projects on January 19, 2010
In design everyone’s always looking for new and original ideas and it got me thinking about what constitutes an ‘Original Idea’. I think a ‘new’ idea in design is how something from the past can be reinterpreted to suit today’s point of view. Yes, nothing is new, but on the flipside, new ideas are always coming out in the marketplace and it’s “Is anybody else doing it right now?” or “Has anyone else seen and old idea and reinterpreted it in a new way”? In being reinterpreted, are you taking that which served one purpose before and is now reinterpreting it with a new use?
I think that one of my strengths have been being able to see something from the past and using it in a new way. Like when I first did picture ledges eighteen years ago, or the first time I leaned a huge mirror for fashion designer Willi Smith twenty eight years ago and presently, with an easel, which was always used to rest art on, but which we now use as a TV stand.
My Easel-as-a-TV-stand idea recently got copied by a major retailer and they are now selling these at a really affordable price across the country. On the one hand it is a flattering thing when your idea gets ripped off, but on the flipside one has to wonder why these manufacturers don’t go to the source of the creative idea and have them create for them, instead of just copying them. I think in Europe it is much more prevalent that manufacturers see someone with a good idea and for the manufacturer to ask the designer to come up with other good ideas in partnership. In this country they just knock you off, which to me is very frustrating.
That does not stop me from trying to be innovative in my work and keeping the hope alive that manufacturers will see the possibilities of working with a creative firm to not just come up with one creative idea, but many.
Georgia O’Keeffe at the Whitney
Posted by Vicente in Art, Photography, Projects on November 25, 2009
I’m designing a new collection of tile for a major tile producer and I’ve been trying to gather ideas and inspirations. Among the places I went to for that was the Whitney Museum where there is a really beautiful retrospective on Georgia O’Keefe and her earlier work. It is not the intense color and graphic style that one is accustomed of seeing of her. It’s beautiful, soft coloration and really such romantic paintings, plus a wonderful photograph that her husband, Alfred Stieglitz, took of her. It’s running until January 2010 and a must if you’re in New York.
Installation
Posted by Vicente in Interior Design Business, Projects on November 20, 2009
In this office the way that we bring a job to conclusion is by installing it all at once. Everything is scheduled to be completed and delivered close to one particular date (installation date) and what is finished sooner gets put in storage or kept at the office or sometimes held by the supplier. It is our aim to have it all ready for that installation date.
Suppliers are checked, we go to the upholsterers and cabinet makers to check everything, emails are sent to suppliers to let them know what the installation date is and we all hold that date as the golden day. Prior to installation date whatever construction work is needed is done, the space is painted, floors are finished and then window treatments are done, the carpeting is installed and on a selected day, everything is delivered still wrapped.
The following day everything is unwrapped and placed. Accessories are brought in on consignment along with fresh flowers, candles, the works. We ask the client not to be there when this work is being done and then at an assigned time, the front door opens and the space the client saw in the renderings is brought to life.
Then of course everybody is happy and they all live happily ever after.
Well, that’s the way it is always planned, but the reality with suppliers, as with life, is always very different.
There’s always a truck broken down on a highway somewhere (garage attendants must make a fortune on broken delivery trucks), items that you have checked and rechecked get damaged in waiting, or, like in a particular job that we are installing right now, we saw all the parts of the mirror being put together and approved it, but the mirror got made a foot larger than it was supposed to. So three days before the installation, Moe from my office is waiting for it to come in and we realized that it’s too large. So now we have to call the manufacturer, show a great deal of desperation over the phone, put the mirror back in the truck, send it back to the factory, have it recut and the back refinished and then pray that it will be delivered on time on Monday for installation and Tuesday’s walk-through with the client. Sheets from Restoration Hardware that were supposed to be delivered are lost in transit, those lovely pre-recorded computer generated automated people on the other side of the line really never gets you to the real person you want to talk to, that could maybe solve their mistake and now we have messengers picking up different aspects of the total set from different stores to be able to have the bed made for installation date. That workman who always walks through on carpets with some undefined material stuck to the bottom of his shoe…getting a cleaning person there to take the stain out. The temperamental sound system installer who requires the whole apartment empty before they proceed to mess it up with all their equipment. With today’s flu pandemic (swine or other tsunami), people who were supposed to be at work are off sick, same with suppliers and with Thanksgiving around the corner, we toil and sweat (and we’re not even mailmen!) to get the installation – regardless of rain, sleet or snow – done on time.
These are none of the things that the client sees as one walks through the space, making it seem that all we did was be fairy designers, waving our wand and making their dreams come true. (Bull, we’re not fairies and if somebody has a wand, please, I’ll pay for UPS to pick it up from you and promise to return it.)
Is there a wand out there? Please contact this office ASAP!
Two New Installations
In the last couple of weeks I’ve been recuperating from my pneumonia nightmare, but being a true Capricorn, it hasn’t stopped me from doing two installations – one last week and one the week before, three days after I got out of the hospital! Though draining, it was fulfilling to see these jobs that I’ve been working on for the last two years come together.

The first one is a house in Long Island – on the water with great views of marshes and airplanes landing at Kennedy airport – was quite different in that there were ten bedrooms, a humungous kitchen and medium-sized public spaces, a dining table that sits 24 and a client who has been really superb in being open to great ideas. This project was much more colorful than the average thing I do and each of the ten bedrooms was a different color ranging from turquoise to lavender to pink to blue.
The second, which came the following week, is an extraordinarily beautiful house in Scarsdale, with incredible architectural detail. It is a true gem of a house with 30ft x 13ft windows overlooking beautiful grounds, a space that was approached with a slightly different emotion than most of my other spaces. The client wanted it very minimal, a mixture of mid-century pieces and with a clear sense of ‘less is more’ incorporating wonderful open expanses of space.
We worked with an artist in creating a room divider between the kitchen and the family room that is really a ‘Wow’. Made out of wood, this screen is reminiscent of a midcentury design sitting in a frame of steel that is 10ft square – it really gave the space a wonderful juxtaposition between industrial, natural and mid-century.
Certainly halfway through these installations I was laying down on the floor just to stretch my lungs, but I was delighted with the fact that I could be active and do what I love to do, which is creative work, seeing one’s vision come to life.
Liberty National Golf Club House
Posted by Vicente in In the news, Projects on August 25, 2009

This weekend is The Barclays pro golfing tournament at Liberty National, where Tiger Woods and Vijay Singh (among others) will be playing and I’m very excited to say that I designed all the interiors of the country club. Though I don’t understand golf much, I do understand the drama that interior design can bring to a space, which after working on the space for two years – with a lot of drama and a lot of design – I am very proud of.
This pas weekend there was an hour-long special segment on national TV featuring the golf clubhouse and interviews with the owners and prominent suppliers. My firm did not receive any credit.
Now, God knows I cannot complain about lack of exposure, and you are all probably thinking ‘But he appears here and he appears there, he’s so exposed’, but there are certain projects that, when they get done, you feel that this could be a benchmark in bringing my work to a different place. As a business person, you want your work to bring different types of jobs, not just residential, but a broader spectrum of creative design.
So when a job that you have worked on for two years gets the chance to have its exposure on prime time television (with credits) and you’re not included in those credits, it’s disheartening because we all want to hear the applause for our performance, whether you’ve just started in business or have been for 35 years. And that is part of why we do what we do, because we want that pat on the back. Plus, the possibilities of getting new leads from beautiful projects. For myself, I’m always trying to break out of the mold of being just a residential designer – hence I do photography, product design and jobs like this that says to the public I don’t just focus on one thing and that I can be considered for different types of projects.
Especially in times like these it is so important for us to cast the widest net.
So, though now appearing in a small blog, here is the design that Vicente Wolf Associates did for Liberty National.
(As a side bar, for you out there who put out a contract – which you all should be doing – in mine it states that I have the right to publish pictures of my work. You should all include this clause in your contract as you then never have to ask permission to publish a job you’re proud of. You have it in your contract from the beginning and it is your right to be credited for your work – whether the client wants his name put on the piece or not is theirs.)
What makes a good presentation?
When we present a job to clients, we present the full thing – with renderings, floorplans and all the fabrics, carpet samples, etc to show the design concept in full. With it we give the client estimate sheets with the presentation so they know what to expect cost-wise – there are very few surprises when the client walks into the installed project.
I’ve often been asked for advice on how to best do a presentation and thought I’d share these with you. This shows you how close the final installation was to what we presented.




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