Archive for category Ask Vicente

Ask Vicente: Starting an Interior Design business

Name: Jessica Schiedel
City: New Hamburg
State: Ontario
Country: Canada

Comment:

Hello Mr. Wolf,
I was wondering if you could give me some advice. A friend and I have started our own design consultation company (two months ago). We encounter two problems: 1. Our clients disagree with our aesthetic opinions, believing that their own ideas are better than the ones we offer 2. We have a difficult time explaining to our clients that we must be paid for our services; we don’t offer colour consultation or finishes selection for free. Did you ever run up against these problems or did your clients respect you as a business person when you first started out? We feel disappointed and disheartened and we want to feel excited and inspired. Your designs DO inspire me; I feel refreshed and renewed when I view your books. Jessica Schiedel

Vicente Responds:
You must not be putting yourself across as a professional. Because when dealing with professionals, one expects to pay. And maybe you should take some lessons in how to sell your concept. Are you clear in what your concepts are before you present them to clients? I think it is better for you to analyze what it is that you are doing wrong in how you present. Are you giving your fees before you start? Are you sending out a contract? Are you presenting a complete concept? These are the things you need to analyze in running your business.

I strongly urge you to employ a business advisor who will be able to negotiate contracts on your behalf and help set you up for success. I’ve been working with Sean Low for many years and he has proven invaluable to me. Sean has helped me secure many of my big projects to date and he always offers sound advice when I’m presented with new opportunities.  (Sean also worked as the President of Preston Bailey’s company and was one of the reasons Preston managed to turn his business around and grow it into the international success it is today).

Sean has a mentoring program that helps small business owners get on the right path. Of, if you are like me and want to turn your successful business into more, you can retain him as a consultant. If nothing else, be sure to read his blog and get in touch with him if you have any questions. It’s worked super well for me over the past eight years.

10 Comments

Ask Vicente: Restaurant Design

Name: Charles Prior
City: Sydney
State: NSW
Country: Australia

Comment:

Dear Vicente, I have to congratulate you on your Blog its an amazing resource for both members of the public and us designers. I have a quick question for you; In an ideal world we are given plenty of time to allow creativity to develop and in the past I have been lucky enough to have projects with planning stages in the years and monthes. However, I have recently signed a contract to complete a small restaurant/cafe with a total completion time of 5 weeks. Meaning the design and documentation needs to be completed in days. Any tips on how to kickstart the creativity process? How would you approach the design side of such a short concept development period? I should point out that it does have a realistic budget and that although the food is likely to be a mix of Mediterranean and North African the client is insistent that the interior is fairly generic and is only accented with the flavours of the food.
Thanks for your thoughts,
Charles

Vicente Responds:

Well, first of all, how to proceed – I say fast! You have a short window. How would you get inspired? I would look at books of Morocco, North Africa and start to look at environments. My immediate sense is to give them color, because with a paint job you can certainly create great drama. Use one color repeatedly to neutralize the space and fill it in with substance. Think of Moroccan plates on the wall and do a lot of repetition of the same thought – be it plates or color or whatever elements you come up with. Good luck – send us photos of the final design.

1 Comment

Ask Vicente: Foyer Mirror

From: Lisa Henderson
Subject: Mirror Advice

Hello Vicente

I am looking for some advice for my foyer.  I have a console table that is 52 inches wide and I’m looking to purchase a round mirror to hang above it.  My question is what size of mirror should I go with?  Is 36 inches too small?

Thank you in advance,
Lisa
Vicente Responds:
Lisa, I usually do not use round mirrors. Maybe it’s my linear mentality, but it’s about a play of scale. You could do an 8′ square mirror sitting on the floor and put the console in front of it. I woulnd’t go for 36″. I would do 3′6″ to prevent it looking like a postage stamp. But I think you should make the mirror a wall or the background for the console, if your budget allows. I’m doing that right now in a job and it looks really wonderful.

4 Comments

Ask Vicente: Conceptualizing the Space

Name: melissa lee
City: lamy
State: new mexico
Country: usa
Comment:

Dear Vincente,

Does it ever happen that after you are hired and in the clients space, you see a picture in you mind that is totally different than you first impressions and you have an emotional response that changes the direction of the job??????

xxoo
Melissa

Vicente Responds:

No. Because I don’t start visualizing what the job is going to be until I see the plan. We go to measure and look at the existing space before the design process start. You have to, if you don’t, how are you going to design it? You have to see the light and get a feel for the space. We always look at the job prior to desigining as one needs to see the light, how the space works and to measure it.

You have to know what you’re working with before you conceptualize it.

1 Comment

Ask Vicente: Shopping in New Mexico

Name: Melissa Lee
City: Lamy
State: New Mexico
Country: USA
Comment:

Dear Vincente,
I am renting here and for the first time live in a mondern home. I find that there is not much to find here as far as furniture is concerned. I have always decorated my own homes and have an ability to do so, but find not much in this city? What would you recommend?

P.S there are wonderful rug merchants and reclaimed items for builders.

xxo
Melissa

Vicente Responds:

Melissa – why don’t you go shopping in LA and send it over? A lot of people do it and that will ensure you have the pieces you really want. If you don’t have a designer ID, the merchandise mart many times have designers who can go shopping with you that will allow you to go shopping for a small commission.

Are there any readers in New Mexico that have any great ‘hidden spots’ they’d like to share?

4 Comments

Ask Vicente: Design Board Services

Name: Visual Vamp
City: New Orleans
State: LA
Country: USA
Comment:

Hi Mr. V, Miz V here!
What do you think of e-design, that is doing ID projects on the internet.
I recently see design board services offered by ID web sites. I like the idea.
What do you think a fair price is for a virtual design board?
Thanks!
xo xo

Vicente Responds:

Price is in the eye of the beholder…How much is it worth to you, considering the energy, time and creativity of the person doing it? I think it does lose that human connection, but in this day and age, with what is happening economically, I think we all have to try different things and not be caught in a one-track mentality.

1 Comment

Ask Vicente: Bed and Window

Name: Sally Ureno
City: Upland
State: CA
Country: USA
Comment:

Vicente -
Why are people so afraid to place a bed in front of a window? I love the fact that the morning light bathes one in the morning.  Any thoughts?
Sally Ureno

Vicente Responds:

Sally – I think it goes to the 19th Century when people were afraid of getting a draft and catching pneumonia. I think you have to create the right layering so it doesn’t look strange. If it’s a short window, maybe do school house shades from the floor up, try a screen behind the bed so it comes up to the bottom of the window. If it’s a big picture window, maybe do sheers behind it or curtains so when the windows are open you can just have the sheers. Don’t be afraid!

4 Comments

Ask Vicente: Flagship Fees

Name: Patricia Monroi

Country: Brazil

Hi, so i´m a Brazilian architect and am currently in a negotiation to design a franchise store, the first project is a flagship that requires my creation and the others that will come will be repetition of the first with adaptations. The client wants to pay like repetition project with a suggestion that there will be an additional 20 stores a year in the future… I think it is too risky for me. What do you suggest to say to persuade the client? Thanks for your input, Patricia

Spa Foyer - The Lorien Hotel & Spa

Vicente Responds:

I think you should get a conceptual fee for coming up with the original concept, preparing the drawings and supervising construction. The conceptual part of it is the most important, but with each store that he opens, it will have to change – it can’t all be the same. You’ll have to work on it to ensure it has the same personality within a different space. There should be a fee for that and you should come up with it according to the quantity of work you need to do. Figure out how many hours you feel it’s going to take to conceptualize, plan, do the elevations and then put a price to it, which you multiply by the hours. Add a little more to play it safe.

Most important, you should have it in your contact that the only way he can keep reproducing that concept is by using you to design the stores. If he doesn’t want to do that, you could get a flat fee as a royalty payment for coming up with the concept and then he can do it himself. But each store, whether you draw it up at a higher fee or he does it and you get a flat fee for it, (call it a flat fee) and then if he wants you to review the plans you can charge him per hour for reviewing the plans.

And in your contract it should say that whenever the store is published in a magazine, you need to be credited for design.

2 Comments

Ask Vicente: Parentesi as a Reading Light?


Parentesi lampName: Lana Weekley
City: Metairie
State: LA
Comment:

I like your use of the Parentesi fixture in rooms shown in your books. Is this fixture appropriate for reading? If so, your fixtures appear to have smaller bulbs that are more recessed in the socket compared to the bulb in the fixture advertized by companies offering this lamp. What size bulb do you use? Thank you for your blog and your next book. I appreciate your talent and now recognize your rooms before reading your name. If you think I can direct this light for reading, I will install the fixture next to a wing back chair where I read the Sunday paper. Thank you for your response.

Vicente Responds:

Yes, I think they make great reading lights. They have small plug lightbulbs and they can come up to, I think, 75 watts.  I suggest that you install a dimmer on the cord so you can control how bright you want it because you may not always want it that bright.

1 Comment

Ask Vicente: India Recommendations

DiningName: Herbie Parets
City: Miami
State: FL
Country: USA
Comment:

Hi Vicente,

I follow your blog regularly and have purchased from your store a couple of times. Your style, blog and store is a great inspiration to me and other designers I know as well.

I am going to India for 4 weeks in February and am very excited. I was wondering if you’ve been there and if so, do you have any recommendations on places to visit, markets to see, restaurants, etc.

I would greatly appreciate any advice.

Best,

Herbie

Vicente Responds:

I love India – you are going to have a great time, Herbie!

Some of my favorite places in India are:

India is a shopping paradise, the craft emporiums are good places with set prices for those who don’t like to bargain – it’s a pretty safe option. I don’t know if you have a travel agent, but Cathy Whitworth arranges a lot of the trips in India and goes there once or twice a year – she would be a great source for you. She’s been my travel agent for many, many adventurous trips!

Oh yes, be sure to stick only to bottled water – Delhi Belly is a nightmare.

2 Comments