Comments on: Book Three

By: Post Nasal Drip Treatment :

Post Nasal Drip Treatment : — Sun, 31 Oct 2010 12:20:28 +0000

i bought several art books for my kids and they loved it ‘

By: V. L. Kadoch

V. L. Kadoch — Sun, 21 Feb 2010 16:53:56 +0000

Dear Vicente,
As an afficionado of great architecture and design, and yours in particular, I want to say how much I appreciate your first two books. I found them quite different from those of other leading designers, because they do so much more than name-drop. (Yes, it’s nice to know that’s a Paul Frankl cabinet, but it’s nicer to know why you chose to place it _here_, and how its shape enters dialogue with another, etc.) I just bought your second book, and though I’ve not yet finished it, I am captivated by the photography, which tells a story alongside your narrative —which itself is completely different from what one would find in any other design book. Your quest for originality there was completely successful!

Which brings me to the reason I finally decided to post a comment on this blog, which I’ve followed for a long time: you seem anxious to make the third book different from the first two, and you have often blogged about the struggle to get clients to understand how the design process really works (and pay for it). I am a writer and editor by profession; I often consult on manuscripts. You might be surprised to know that I face the same challenges getting clients to understand the value of what I do. One of the best ways I’ve been able to educate clients is to compare, side-by-side, two bits of text and explain why one is so evidently superior to the other. (I.e., there has to be enough difference that the uneducated client can sense it.) Sometimes this means taking something they’ve written, then re-writing it for them. The first task is to sensitize the client, to irrigate the desert created by years of exposure to poor quality; the next is to explain why the second piece is better than the first. I think this is similar to the idea you have for Book #3, showing projects in progress. It’s helpful to see what doesn’t work as well, though; this is something very few designers show. I’m not talking about egregious mistakes, I’m talking about showing the difference between very good and brilliant.

Of course, it takes years of experience on top of talent to achieve mastery, whether in design, photography, or anything else. Sometimes professionals want to guard their thought process because they fear someone else will catch up, but it’s not that easy: no one else can truly imitate your voice, because your voice (whether “heard” through visual or other means) is authentic to you–and not to anyone else.

Well, that’s my 25 cents’ worth. Hope it’s worth at least two cents!

By: Martha

Martha — Fri, 19 Feb 2010 21:15:35 +0000

Love your other two books so much, so very happy to hear there will be a third! I’m sure it will be just as amazing as the first two. Can’t wait to see where you have traveled to this time!

By: Amanda Burdge

Amanda Burdge — Wed, 17 Feb 2010 18:39:02 +0000

Look forward to it. Im still hoping to get my autographed “Learning to See”. I have spoken with a couple of gals from your office about getting a copy. I was hoping to go to New York last year to pick up a copy in person but my trip fell through. I may be going in March for a seminar, but I think I should just have them mail it. Congrats on ALL your success. As I struggle with the demands of this new economy and savvy new buyer I often question if I still want to be a designer. It has become very challenging in this new environment. But then I come to your blog and see the success you have built and it encourages me to stay strong and carry on! Best, Amanda

By: qerat

qerat — Wed, 17 Feb 2010 14:14:54 +0000

I am sure it will be a good and interesting as the previous two which remain to be among my favourite design books. Cant wait for the 3rd to come out.

By: lara

lara — Wed, 17 Feb 2010 13:10:43 +0000

CAN’T WAIT!!!!

CONGRATULATIONS!!!!!

By: Renata Gross

Renata Gross — Wed, 17 Feb 2010 04:23:36 +0000

Hi Vicente,

Although I am sure it’s going to be a successful launch… I am going to cross my fingers!

I can’t wait to see it, and add it in my collection!

Good luck,

Renata

By: Carol

Carol — Wed, 17 Feb 2010 03:33:31 +0000

Yours are the only Design books I own where I enjoy the text as much as the images and the only ones I have read every word from cover to cover. I can’t wait to read the next…… congratulations and I hope to one day have signed copies on my shelf!

By: Victoria Zlotkowski

Victoria Zlotkowski — Wed, 17 Feb 2010 01:33:03 +0000

I am confident it’s going to be another stunner!
can’t wait to get it!

Congratulations on being almost done!

XX
V.

By: Janell Beals

Janell Beals — Wed, 17 Feb 2010 01:30:41 +0000

Looking forward to its release! Have certainly enjoyed and learned from your previous books…Janell