Ask Vicente: Which client to design for?


Name: Matthew Andras
City: Braselton
State: Georgia
Country:
USA
Comment:

I have loved and followed your work for many years now and have heard your talks several times. But one thing I was wondering if you could comment on; as a designer, do you design for what the client needs, or do you design for what the client thinks they need- Are you designing for what their actual lifestyle is and requires, or for what they aspire to?
Thanks, and I appreciate the time you take to communicate on your site.
-Matt

Vicente Responds:

Matt, I think that meeting with the clients and seeing how they live gives me a good insight into what their lifestyle is and what their needs are. I think one has to listen, but use your instinct to seperate the dream from the reality, which is something that comes with time. I find with my clients that their lifestyle is not about pretence and that most of them are really real and down to earth. But, that said, when a client says “I need a dining room to seat 26 for that once-a year family dinner”, I must understand that I have to provide a place where that amount can sit, but I’m not designing the dining room for that permanently. It’s about using ones common sense and expertise.

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