Ask Vicente: Starting an Interior Design business

Name: Jessica Schiedel
City: New Hamburg
State: Ontario
Country: Canada

Comment:

Hello Mr. Wolf,
I was wondering if you could give me some advice. A friend and I have started our own design consultation company (two months ago). We encounter two problems: 1. Our clients disagree with our aesthetic opinions, believing that their own ideas are better than the ones we offer 2. We have a difficult time explaining to our clients that we must be paid for our services; we don’t offer colour consultation or finishes selection for free. Did you ever run up against these problems or did your clients respect you as a business person when you first started out? We feel disappointed and disheartened and we want to feel excited and inspired. Your designs DO inspire me; I feel refreshed and renewed when I view your books. Jessica Schiedel

Vicente Responds:
You must not be putting yourself across as a professional. Because when dealing with professionals, one expects to pay. And maybe you should take some lessons in how to sell your concept. Are you clear in what your concepts are before you present them to clients? I think it is better for you to analyze what it is that you are doing wrong in how you present. Are you giving your fees before you start? Are you sending out a contract? Are you presenting a complete concept? These are the things you need to analyze in running your business.

I strongly urge you to employ a business advisor who will be able to negotiate contracts on your behalf and help set you up for success. I’ve been working with Sean Low for many years and he has proven invaluable to me. Sean has helped me secure many of my big projects to date and he always offers sound advice when I’m presented with new opportunities.  (Sean also worked as the President of Preston Bailey’s company and was one of the reasons Preston managed to turn his business around and grow it into the international success it is today).

Sean has a mentoring program that helps small business owners get on the right path. Of, if you are like me and want to turn your successful business into more, you can retain him as a consultant. If nothing else, be sure to read his blog and get in touch with him if you have any questions. It’s worked super well for me over the past eight years.

5 Comments

Ask Vicente: Restaurant Design

Name: Charles Prior
City: Sydney
State: NSW
Country: Australia

Comment:

Dear Vicente, I have to congratulate you on your Blog its an amazing resource for both members of the public and us designers. I have a quick question for you; In an ideal world we are given plenty of time to allow creativity to develop and in the past I have been lucky enough to have projects with planning stages in the years and monthes. However, I have recently signed a contract to complete a small restaurant/cafe with a total completion time of 5 weeks. Meaning the design and documentation needs to be completed in days. Any tips on how to kickstart the creativity process? How would you approach the design side of such a short concept development period? I should point out that it does have a realistic budget and that although the food is likely to be a mix of Mediterranean and North African the client is insistent that the interior is fairly generic and is only accented with the flavours of the food.
Thanks for your thoughts,
Charles

Vicente Responds:

Well, first of all, how to proceed – I say fast! You have a short window. How would you get inspired? I would look at books of Morocco, North Africa and start to look at environments. My immediate sense is to give them color, because with a paint job you can certainly create great drama. Use one color repeatedly to neutralize the space and fill it in with substance. Think of Moroccan plates on the wall and do a lot of repetition of the same thought – be it plates or color or whatever elements you come up with. Good luck – send us photos of the final design.

1 Comment

A Single Man

I went to see the new Tom Ford movie, A Single Man and it really touched me. If you’ve ever lost somebody it will do that to you too. Tom Ford captures that emotion, that emptiness that one feels inside. It was very stylish, with incredible cars and fashion (of course) but I don’t think that it detracted from what the story was about. (Although so many of Colin Firth’s suits looked like they were Thom Browne - but i think it fitted into what the character was about.) If you haven’t seen it I really suggest you do – it is outstanding: the acting, emotional impact and visually. Brilliant.

4 Comments

Dining by (Artistic Tile) Design

Artistic Tile has asked me to design their table for DIFFA’s Dining by Design – an event that I’ve been involved in for the last 12 years. It’s always an extraordinary evening.

I’ve agreed to help them with this project as I love Artistic Tile’s sense of humor and the way in which they portray themselves through advertising – almost a little extravagant.

Dining by Design opens in two weeks and we’ve been working on our table design for the last couple of days. We’ve gone from creating an extravaganza to a now much more simplified setting. Still I think it’s going to be very dramatic. We are using a glass gold-backed tile on the floor and furniture and I opted for a free-standing booth so we don’t have to deal with walls. The shimmer of the gold will carry the evening through!

If you are going to be in the New York area between March 18 – 22nd, be sure to put this on your schedule – it is always an extravaganza not to be missed.

3 Comments

Book Three

While I was a away the art director for my new book created a sample chapter which was presented to me last week. And, despite having gone through this process twice before alread, it’s like having the midwife there and delivering the baby!

I was shown different versions of the same chapter and it’s always interesting to see how the art director approached my vision and what I was trying to convey. It gives me such an appreciation of how other venues of creativity work.

It was just such an incredible thrill to see what has taken almost two years of work to start it and see my photographs printed, read my words, see the juxtaposition of photography and copy put together. It is a true thrill and one that tells me that this egg is about to hatch. Cannot wait to share it with you all!

10 Comments

The economy, the industry and then some…

Last night I went to The Armory Show, an art show where dealers from around the world show their art – anything from contemporary to mid-century, early 20th century paintings, photographs and sculpture. Some amazing De Koning work was being exhibited at one stall and another one was all Henry Moore drawings and sculpture. Guests consisted of a lot of really pretty, tall, thin women and short men (it was a benefit, after all)  and it was a real pleasant evening.

Straight after that event, I went on to the launch party for the Kips Bay show house where all the designers gathered. It is a daunting task to put this room together with major requirements that whatever you do, you have to bring it back to the way you find it. And then you have to try to knock the viewers’ socks off and be conservative with budget without having to show it. Not an easy task.

In addition to these I’ve been to a few other industry events in the last week as well and from talking to the people there, everyone seem to be much more hopeful about the economy. Though from watching the news I feel like it’s getting worse, I think that people with money are relaxing a little in how they spend it. That doesn’t help the middleclass and how they deal with their problems, of course. I’m torn between the fact that I want people to spend money and thinking of people who don’t have any. At least today they allowed the bill to extend unemployment to go through and stopped payments for the unemployed. I don’t know if it’s about the rich still getting richer and the poor getting poorer, but on the flipside, if you have 10 people working for you and you have to pay salaries and insurance, you hope the rich get richer and spend it with you.

Maybe I am just a capitalist pig at heart?

Before I left on the trip I saw the light, but after traveling around the world I feel like there’s a global kind of gloom…it’s a central decay. Governments not really being able to do anything and other governments that are just destroying their societies – be that in South-East Asia or Africa…I don’t believe in Armageddon, but so many of those signs are being written on the wall. I’m sure it’ll pass, but we need some sort of hope and we need some sort of unity, globally, that will lift our spirits.

And I think we are all responsible, because you listen to the tea parties here in the US and you can’t help but thinking that people are getting dumber, not smarter.

In general there are all these wonderful things like Kip’s Bay, the new book etc. None of them are money makers, but I think that we as designers need to put ourselves out there this year to benefit our businesses. Last year, nothing would have helped – even standing naked in Times Square, depending on what you look like, of course. My sense is that it is time to go public again. People are starting to come out of hibernation and get on with their lives. What is your sense of it all?

15 Comments

Ask Vicente: Foyer Mirror

From: Lisa Henderson
Subject: Mirror Advice

Hello Vicente

I am looking for some advice for my foyer.  I have a console table that is 52 inches wide and I’m looking to purchase a round mirror to hang above it.  My question is what size of mirror should I go with?  Is 36 inches too small?

Thank you in advance,
Lisa
Vicente Responds:
Lisa, I usually do not use round mirrors. Maybe it’s my linear mentality, but it’s about a play of scale. You could do an 8′ square mirror sitting on the floor and put the console in front of it. I woulnd’t go for 36″. I would do 3′6″ to prevent it looking like a postage stamp. But I think you should make the mirror a wall or the background for the console, if your budget allows. I’m doing that right now in a job and it looks really wonderful.

4 Comments

Successful presentation

Whenever I come back to New York after a long vacation, I tend to suffer from post-vacation blues. The one thing that’s sure to pull you out of the doldrums is the successful presentation of a really exciting job.  Just last week we presented our renderings of an apartment in the Chelsea area of Manhattan – one of the newer buildings with great architectural details and a great sense of drama, with views and great scale of spaces.

Like I usually do, I tried to bring a new nuance to it. The client is a single guy who wanted a sense of drama while giving the space a sense of longevity and some comfort and warmth. I think we achieved that. One of the elements that we did was a 9′ square quadrant of stainless steel, which is a different version of the leaning mirror. We did upholstered suade walls as a headboard in the master bedroom and in the end I think it’s a really ‘wow’ space.

Here is one of the renderings we did for the job – I hope to show you the final, published pictures in the near future!

P.S. He loved it and wanted to proceed immediately. A refreshing approach after presentation.

9 Comments

A new boardroom

By the end of the year I am always spent out. All the fuel has left the tank and I always think that you need something to look forward to when you return.

When I was in Amsterdam over Thanksgiving all the black and white I saw in the paintings inspired me. So when I got back, I started planning to redo the conference room from an all white room to black and white. Black & white stripes, we changed the table top to a pure white, got new black and white blinds made…It was going to be a huge departure for this office.

The people that work with me were kind enough to take on this project while I was away and it was such an unusual experience for me to walk into a space and see it done. This new boardroom has such a sense of drama and efferscence to it – I love it.

What do you think?

8 Comments

SFERRA

This past week I had a meeting with Paul Hooker, the president of SFERRA Linens, which is in my mind one of the most respected linen companies out there because of their quality and inventiveness in the linen industry.

While there’s nothing confirmed yet, we have started discussions about working together. The idea would be for us to design some patterns that SFERRA can include in their new designs. Paul really loved the idea of incorporating all the different influences from my travels, incorporating things like carvings and fabrics that I have gathered from around the world in a muted way for a linen design.

I certainly think that as a creative expression, this will be a great way to branch out from what we’ve done so far. Will let you know what transpires!

9 Comments